Which is the best eCommerce platform for you?

Struggling to find the best ecommerce platform that best suits you? We’ve compiled a list of five different ecommerce platforms, and broken them down so that you determine for yourself which platform can help you to best achieve a complete, end-to-end, omni-channel ecommerce solution for your operation.

Here are the five platforms:

  • Magento
  • Neto
  • BigCommerce
  • WooCommerce
  • Shopify

We summarise look at each platform’s pros and cons and what type of business suits each platform based on the following criteria:

  • Your annual turnover
  • Your number of warehouses
  • The level of customisation that you require

We consider business sizes to be: 

  • Medium-sized business: $6-12 million+ annual turnover 
  • Enterprise level business: $15 million+ annual turnover 

A quick showcase of the best ecommerce platform for you based on your annual turnover, and how much capacity for customisation you need for your platform.



  • Fully customisable to operations
  • Very flexible 
  • Wide range of third party add-ons available

Magento is a highly flexible ecommerce platform, best suited for a large operation. With such a large range of third party add-ons available, Magento proves to be one of the most customisable platforms on the market, making it easy for you to manage a large operation over multiple warehouses.

If you don’t have the resources to put into self-hosting, maintenance, plugin management, and security, Magento may not be a great fit for your operation. Migrating to newer upgrades can also prove to be a bit of a challenge if you don’t have much experience with ecommerce platforms.

Best suited for

  • Enterprise-level business
  • Business operations that have outgrown all other platforms and require heavy customisation
  • Multiple warehouse operations



  • All-in-one system
  • Minimal add-ons required
  • Reasonably priced
  • Very flexible

Neto is a flexible ecommerce platform at a reasonable price, which makes it great for medium to enterprise-level operations. Being an all-in-one system with minimal add-ons, Neto is a functional option that best suits those who just need to get things done. little need for customisation at either an operations level or an aesthetic level.

If you don’t have the time to put into learning how to use the platform or maintaining it between version upgrades, Neto may not be the best fit for your operation. You may also have some difficulty with the platform if you require a very high level of customisability on either an operations level or an aesthetic level for you.

Best suited for

  • Medium to enterprise level 
  • Multiple warehouse operations



  • Scalable for business
  • All in one system with minimal add-ons required
  • Reasonably priced 

BigCommerce is a scalable and reasonably-priced option, making it an ideal contender if you’re a growing medium to enterprise-level operations. It’s a veteran all-in-one ecommerce platform with minimal add-ons required, and even allows for some aesthetic customisation if you have a bit of coding experience under your belt!

Much like Neto, BigCommerce can be a small hurdle if you don’t have the time to put into learning how to use the platform. If you require a high level of customisability, BigCommerce may not be the right fit for you.

Best suited for

  • Medium to enterprise level 
  • Multiple warehouse operations



  • Cheap 
  • Easy to learn

Shopify is another great option for startups and hobbyists who are new to ecommerce platforms. It’s highly affordable, and its gentle learning curve makes getting started very simple and easy.

If you are a growing operation, you may find that it does not have a diverse enough range of add-ons to support your operation. If you require more base functionality in your ecommerce platform, Shopify may not be the best option for you.

Best suited for

  • Startups / Hobbyist
  • Single warehouse operations



  • Cheap and simple to set up
  • Lots of community support and plugins available 
  • Easy to use

WooCommerce is a popular and accessible option for startups and hobbyists looking for an ecommerce platform. It’s very affordable and is relatively easy to set up and begin using. Being so popular, WooCommerce has a large community at your disposal to help you make the most of your WooCommerce experience.

If you have a growing operation, you may find that WooCommerce doesn’t offer enough customisation to accommodate you.There is a wide range of plugins available, but if you require more base functionality in your ecommerce platform, WooCommerce may not be the best fit for you.

Best suited for

  • Startups / hobbyist 
  • Under $500k annual turnover
  • Single warehouse operations

So there you have it. There are five ecommerce platforms at five different levels of operation that can help you to achieve a holistic, omni-channel ecommerce solution for your operation: Magento, Neto, BigCommerce, WooCommerce, and Shopify.

Have a think about your unique retail operations, and what kind of platform you think would best support your situation. Which one best suits your ecommerce operation?

By David Donohue and Emily de la Pena

David Donohue is the Managing Director of Donohue Consultancy, an ecommerce agency specialising in omni channel ecommerce strategy and optimisation, and end-to-end solution design and implementation. Donohue consultancy partners with all ecommerce platforms and designs holistic, bespoke ecommerce digital solutions for medium-tier to enterprise level retail businesses. In a fast changing retail landscape, David understands the value of a solid omni channel ecommerce strategy to enable brand owners of any size to compete globally. David loves to help businesses, from specialty retailers to global manufacturers, to save time and money, and grow sales. 

Emily de la Pena is a business strategist, award-winning business owner, and founder of Coding Kids. She is passionate about supporting business owners grow. Emily was awarded 40 under 40: Top Young Entrepreneurs Brisbane, Queensland Women in Leadership Award, What’s on 4 Kids Award, and the Queensland Pearcey Award, and Advance Queensland’s Community Digital Champion. Emily has also been on ABC Radio Brisbane, SBS radio, and The Courier-Mail as a thought leader on the intersection of marketing, business and technology.