Industries – Fitness, Beauty & Wellness
‘We ask the bigger questions and provide a consultative approach to digital because we want to be part of your journey.’



01.
Keyword Research
Every strong SEO strategy starts with understanding how clients search. We identify the exact phrases people use when looking for a specific treatment or studio nearby, from “lymphatic drainage massage near me” to “best facial treatment.” By mapping search intent, we target the terms that bring ready-to-book clients to your site.
02.
Competitor Analysis
We review the rankings, content, and backlinks of studios already winning bookings in your area to uncover where you can pull ahead. Rather than guessing what works, you get a clear picture of how to stand out in a crowded, image-driven market.
03.
Technical Site Audit
A technical audit checks the health of your website to make sure Google can crawl, understand, and rank it correctly. We look at speed, mobile performance, image loading, and Core Web Vitals, since clients often compare several studios on their phone before choosing where to book.
04.
On-Page Web Changes
We refine your treatment pages, pricing, and galleries to make them easy for clients to browse and easy for Google to rank. This includes updating page titles, meta descriptions, headings, and internal links to improve visibility and appointment conversions.
05.
Off-Page Work (Link Building)
Off-page SEO strengthens your brand’s authority by building high-quality backlinks from trusted health and wellness sites. We use ethical, strategic link-building to improve visibility, trust, and long-term search performance.
06.
Website UI/UX
Great SEO isn’t just about ranking, it’s about making booking a treatment feel effortless. We optimise your website’s layout, navigation, and design to showcase your results, keep visitors engaged, and guide them smoothly toward booking an appointment.
A complete digital strategy for beauty salons, day spas, and fitness studios. We strengthen every stage of the client journey, from the first search to a confirmed appointment and a lasting client relationship.
SEO & Digital Marketing
Service Business Lead Funnels
Web Design & Development
Technical & Systems Consulting
Ongoing Support & Training
Working with Donohue Consultancy has been a positive and empowering experience for our business. We engaged their team to improve our SEO and assist with website design updates, and they’ve consistently delivered value beyond what we initially expected. As a small brand, it’s easy to feel out of our depth with technical marketing — but Donohue’s monthly SEO reports are not only transparent and results-focused, they’re also educational. They’ve helped us understand the ‘why’ behind the strategy, which has made us more confident in our digital direction.
In the website space, Donohue has shown a genuine interest in helping us shape a site that reflects our identity, rather than offering cookie-cutter solutions. They don’t hesitate to jump on a Zoom call to discuss ideas, clarify goals, or work within the constraints of a small business budget. This open, collaborative approach has made a real difference — we’ve felt heard, supported, and never pushed into a one-size-fits-all model.
When we brought some ‘out of the box’ ideas to the table — including unique graphic elements that would allow our online customers to literally fill their own box or select custom value bundles — the Donohue team were immediately on board. Rather than shying away from the complexity, they were excited to collaborate and explore how to bring the concept to life. That openness to trying something new, paired with their technical capability, gave us the confidence to pursue a more creative, bespoke direction with our website.
I’d happily recommend Donohue Consultancy to other small brands who want to grow online without losing sight of who they are. Their ability to pair practical SEO gains with genuine design innovation has helped us feel more in control of our digital presence — and more excited about where it’s going next.
— Melissa Thomas
Director, Washpool Supply Co.

Meet our super star team of digital experts
David Donohue
Founder / CEO
David Cavanagh
Senior Project Manager
Jepri Yanto
Senior Web Developer
Rustam Musaev
Senior UI/UX, Graphic Designer
Will Cheung
Paid Ads Strategist
Fernanda Andrade
Project Manager
Maha Syed
Email Marketing Specialist
Akshay Nirmal
Data Migration Specialist
This is the start of a beautiful partnership.
At Donohue Consultancy, we don’t just build websites and campaigns — we build long-term relationships that deliver results. Some of our partners include:










