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Industries – Education

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Empowering Education with

Impactful, data-driven strategies. We build digital marketing campaigns that captivate students, streamline admissions, and drive meaningful enrollment growth.

‘We ask the bigger questions and provide a consultative approach to digital because we want to be part of your journey.’

Author
David Donohue Managing Director
We team up with Australia’s top schools and universities to deliver state-of-the-art SEO strategies and enrollment funnels. We shape tomorrow’s digital leaders. We make change happen.
Our Process For Education Growth

01.

Keyword Research

Keyword research is the foundation of every successful enrollment strategy. We uncover the exact words and phrases prospective students and parents type into Google. By understanding search intent, we help you target high-value terms that attract motivated applicants.
 

02.

Competitor Analysis

We break down competing institutions’ rankings, content, keywords, and backlinks to find clear opportunities for your school to stand out. Instead of guessing, you gain insights that help you outrank other education providers in your region.
 

03.

Technical Site Audit

A technical audit checks the “health” of your website to make sure Google can crawl, understand, and rank your course pages correctly. We look at speed, mobile performance, broken links, and Core Web Vitals to create a strong foundation.
 

04.

On-Page Web Changes

We refine your pages to make them easy for prospective students to understand and easy for Google to rank. This includes updating page titles, meta descriptions, headings, content, and internal links to improve relevance and conversions.
 

05.

Off-Page Work (Link Building)

Off-page SEO strengthens your institution’s authority by building high-quality backlinks from trusted sites. We use ethical, strategic link-building to improve visibility, trust, and long-term search performance.
 

06.

Website UI/UX

Great SEO isn’t just about ranking, it’s about delivering a seamless user experience. We optimise your website’s layout, navigation, and enrollment forms to keep visitors engaged, reduce bounce rates, and encourage them to take action.
 

Our process, tuned for education

Comprehensive digital solutions designed specifically for universities, schools, and training institutions. A systematic approach to enrollment journey optimisation.

SEO & Digital Marketing

Multi-channel campaigns backed by analytics, audience segmentation, and ongoing optimisation for consistent ROI.

Service Business Lead Funnels

Professional, search-optimised websites built to capture demand, automate follow-ups, and deliver qualified leads.

Ecommerce Web Design & Development

Bespoke builds, migrations, and optimised storefronts engineered for performance and conversion.

Technical & Systems Consulting

Integrations, automations, CRM frameworks, and data architecture that enable scalability and reporting accuracy.

Ongoing Support & Training

Continued performance reviews, hands-on guidance, and transparent reporting to help businesses evolve confidently.

The one agency behind it all

Insights & Updates

Measurable Enrollment

Results

Our education UX optimization delivers tangible improvements across the entire enrollment funnel—from first visit to confirmed enrollment.
Don't listen to us, here's what our clients have to say:

“Donohue Consultancy are consummate professionals, both anticipating need and resolving issues in a timely manner. I was impressed by the way they dealt with billable hours, being able to clearly foreshadow requirements to the project team that needed to be matched with a change in the service agreement.

This enabled us to walk through migration and go-live with confidence they had our back”.

– John Black (CQU University)

Meet our super star team of digital experts

David Donohue

David Donohue

Founder / CEO

David Cavanagh

David Cavanagh

Senior Project Manager

Jepri Yanto

Jepri Yanto

Senior Web Developer

Rustam Musaev

Rustam Musaev

Senior UI/UX, Graphic Designer

Will Cheung

Will Cheung

Paid Ads Strategist

Fernanda Andrade

Fernanda Andrade

Project Manager

Maha Syed

Maha Syed

Email Marketing Specialist

Akshay Nirmal

Akshay Nirmal

Data Migration Specialist

You’re part of a winning team.

At Donohue Consultancy, we don’t just build websites and campaigns — we build long-term relationships that deliver results. Some of our partners include: