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Industries – Health & Allied Health

HomeIndustries – Health & Allied Health
Rank Higher,

Digital marketing strategies built for dental, physiotherapy, chiropractic, and medical clinics, driving local visibility, building patient trust, and turning searches into booked appointments.

‘We ask the bigger questions and provide a consultative approach to digital because we want to be part of your journey.’

Author
David Donohue Managing Director
We help dental, physiotherapy, chiropractic, and medical clinics across Australia build strong SEO strategies, patient-friendly websites, and targeted Google Ads campaigns. Our focus is helping your practice reach more of the right patients and turn enquiries into confirmed appointments.
Our Process For Health & Allied Health Practice Growth

01.

Keyword Research

Understanding how patients search is the starting point for every SEO strategy. We uncover the exact phrases people use when looking for care, from “physio near me” to “emergency dental appointment.” By mapping search intent, we target the terms that bring the right patients to your practice, not just traffic.

02.

Competitor Analysis

We review the rankings, content, and backlinks of clinics already attracting patients in your area to uncover clear opportunities for your practice to stand out. Rather than guessing, you get a clear view of what it takes to compete for the local searches that matter most.

03.

Technical Site Audit

A technical audit checks the health of your website to make sure Google can crawl, understand, and rank it correctly. We look at speed, mobile performance, accessibility, and Core Web Vitals, since patients often search while unwell, in discomfort, or pressed for time.

04.

On-Page Web Changes

We refine your service pages, practitioner profiles, and booking forms to make them easy for patients to navigate and easy for Google to rank. This includes updating page titles, meta descriptions, headings, and internal links to improve relevance and appointment conversions.

05.

Off-Page Work (Link Building)

Off-page SEO builds your practice’s authority through high-quality backlinks, local citations, and listings on trusted health directories. We use ethical, strategic outreach to strengthen visibility, build patient confidence, and grow your long-term search performance.

06.

Website UI/UX

Great SEO isn’t just about ranking, it’s about making it simple for patients to take the next step. We optimise your website’s layout, navigation, and design to reduce drop-off and guide visitors smoothly toward a booked appointment.

Our process, tuned for health & allied health

A complete digital strategy for dental, physiotherapy, chiropractic, and medical clinics. We strengthen every stage of the patient journey, from the first search to a confirmed appointment and ongoing care.

SEO & Digital Marketing

Multi-channel campaigns backed by analytics, audience segmentation, and ongoing optimisation for consistent ROI.

Service Business Lead Funnels

Professional, search-optimised websites built to capture demand, automate follow-ups, and deliver qualified leads.

Web Design & Development

Bespoke builds, migrations, and optimised storefronts engineered for performance and conversion.

Technical & Systems Consulting

Integrations, automations, CRM frameworks, and data architecture that enable scalability and reporting accuracy.

Ongoing Support & Training

Continued performance reviews, hands-on guidance, and transparent reporting to help businesses evolve confidently.

The one agency behind it all

Insights & Updates

A Clear Path From Search to Appointment

We fine-tune your website's booking experience at every stage of the patient journey, turning more visitors into patients who call, message, or book an appointment online.
Don't listen to us, here's what our clients have to say:

Working with Donohue Consultancy has been a positive and empowering experience for our business. We engaged their team to improve our SEO and assist with website design updates, and they’ve consistently delivered value beyond what we initially expected. As a small brand, it’s easy to feel out of our depth with technical marketing — but Donohue’s monthly SEO reports are not only transparent and results-focused, they’re also educational. They’ve helped us understand the ‘why’ behind the strategy, which has made us more confident in our digital direction.

 

In the website space, Donohue has shown a genuine interest in helping us shape a site that reflects our identity, rather than offering cookie-cutter solutions. They don’t hesitate to jump on a Zoom call to discuss ideas, clarify goals, or work within the constraints of a small business budget. This open, collaborative approach has made a real difference — we’ve felt heard, supported, and never pushed into a one-size-fits-all model.

 

When we brought some ‘out of the box’ ideas to the table — including unique graphic elements that would allow our online customers to literally fill their own box or select custom value bundles — the Donohue team were immediately on board. Rather than shying away from the complexity, they were excited to collaborate and explore how to bring the concept to life. That openness to trying something new, paired with their technical capability, gave us the confidence to pursue a more creative, bespoke direction with our website.

 

I’d happily recommend Donohue Consultancy to other small brands who want to grow online without losing sight of who they are. Their ability to pair practical SEO gains with genuine design innovation has helped us feel more in control of our digital presence — and more excited about where it’s going next.

 

— Melissa Thomas
Director, Washpool Supply Co.

 

Meet our super star team of digital experts

David Donohue

David Donohue

Founder / CEO

David Cavanagh

David Cavanagh

Senior Project Manager

Jepri Yanto

Jepri Yanto

Senior Web Developer

Rustam Musaev

Rustam Musaev

Senior UI/UX, Graphic Designer

Will Cheung

Will Cheung

Paid Ads Strategist

Fernanda Andrade

Fernanda Andrade

Project Manager

Maha Syed

Maha Syed

Email Marketing Specialist

Akshay Nirmal

Akshay Nirmal

Data Migration Specialist

This is the start of a beautiful partnership.

At Donohue Consultancy, we don’t just build websites and campaigns — we build long-term relationships that deliver results. Some of our partners include: