Industries – Trades & Home Services
‘We ask the bigger questions and provide a consultative approach to digital because we want to be part of your journey.’
We help tradespeople across Australia, from electricians and plumbers to builders and HVAC specialists, win more of the local searches that turn into real jobs. Our SEO strategies, lead-generating websites, and targeted Google Ads campaigns are built specifically for how trade businesses win work, not just enquiries.
Our Process For Trade Business Growth
01.
Keyword Research
Keyword research is the foundation of every successful SEO strategy. We uncover the exact words and phrases homeowners use when they need a tradesperson fast, from “emergency electrician near me” to “hot water system repair.” By understanding search intent, we help you target the terms that turn into real job requests.
02.
Competitor Analysis
We break down the rankings, content, keywords, and backlinks of trade businesses already winning in your service area to find clear opportunities for you to stand out. Instead of guessing, you gain insights that help you outrank the competitors currently booking the jobs you want.
03.
Technical Site Audit
A technical audit checks the health of your website to make sure Google can crawl, understand, and rank it correctly. We look at speed, mobile performance, broken links, indexing issues, and Core Web Vitals, since most enquiries come from a phone search when the pressure is on.
04.
On-Page Web Changes
We refine your pages to make them easy for customers to understand and easy for Google to rank. This includes updating page titles, meta descriptions, headings, service area pages, and internal links to improve relevance, local rankings, and quote requests.
05.
Off-Page Work (Link Building)
Off-page SEO strengthens your website’s authority by building high-quality backlinks and local citations from trusted directories and industry sites. We use ethical, strategic link-building to improve visibility, build trust with new customers, and grow your long-term search performance.
06.
Website UI/UX
Great SEO isn’t just about ranking, it’s about making it effortless to get a quote. We optimise your website’s layout, navigation, and design to keep visitors engaged, reduce drop-off, and turn a call-out or callback request into a booked job.
Our process, tuned for electricians, plumbers, builders, and HVAC specialists
A complete digital strategy for electricians, plumbers, builders, and HVAC specialists. We strengthen every stage of the customer journey, from the first Google search to a confirmed booking and a completed job.
SEO & Digital Marketing
Multi-channel campaigns backed by analytics, audience segmentation, and ongoing optimisation for consistent ROI.
Service Business Lead Funnels
Professional, search-optimised websites built to capture demand, automate follow-ups, and deliver qualified leads.
Web Design & Development
Bespoke builds, migrations, and optimised storefronts engineered for performance and conversion.
Technical & Systems Consulting
Integrations, automations, CRM frameworks, and data architecture that enable scalability and reporting accuracy.
Ongoing Support & Training
Continued performance reviews, hands-on guidance, and transparent reporting to help businesses evolve confidently.
The one agency behind it all
TACKLE WAREHOUSE
CENTRAL QLD UNIVERSITY
ADVENTURE INDUSTRIES
GAMETRADERS ROUSE HILL
SNOW CENTRAL
PIERCE OFF
TUFF COLLECTABLES
CHRISTMAS GALORE
CHOCONUTS AUSTRALIA
Insights & Updates
Don't listen to us, here's what our clients have to say:
“David Donohue (the owner of Donohue Consultancy) has built an extraordinary business, with strong customer service, great management team, always on time and focused on providing a wide range of solutions in the ecommerce space. I can attest to that as they built my website RUG.COM.AU from the ground up and have supported my business ever since.”
– Sam Mollaian
Meet our super star team of digital experts
David Donohue
Founder / CEO
David Cavanagh
Senior Project Manager
Jepri Yanto
Senior Web Developer
Rustam Musaev
Senior UI/UX, Graphic Designer
Will Cheung
Paid Ads Strategist
Fernanda Andrade
Project Manager
Maha Syed
Email Marketing Specialist
Akshay Nirmal
Data Migration Specialist
This is the start of a beautiful partnership.
At Donohue Consultancy, we don’t just build websites and campaigns — we build long-term relationships that deliver results. Some of our partners include:
