No brand is immune to abandonment. People get distracted, compare options, or just aren’t sure yet. Shopify tracks abandoned checkouts and lets you follow up automatically to win them back. You can review abandoned checkouts under Orders → Abandoned checkouts, where you’ll also see whether the recovery email was sent and if the order was recovered.

You can also enable or edit the abandoned checkout email automation from Marketing → Automations → Abandoned checkout, then customise the actual message and timing.The follow-up links directly back into the shopper’s checkout so they don’t have to start over. If they buy after clicking, Shopify marks that checkout as recovered.

 

Want to sweeten the deal? You can wire in a discount specifically for recovery. Shopify supports adding a discount code to the abandoned checkout notification template, so the shopper gets both urgency and an incentive. That’s a direct profit lever for high-intent carts.

 

Our spin on this is simple: don’t beg. Reassure. Your email should answer the last objection (fit, shipping time, warranty, stock risk) and offer a reason to finish now.

 

If you’d like us to write your abandoned checkout flow — tone, timing, incentive tiers — get in touch and we’ll build it to sound like you, not like a default template.