Core Web Vitals: The “Feel-Good” Factors Behind Better SEO If a page feels slow, jumpy, or unresponsive, people leave. Google notices that too. Core Web Vitals are simply signals Google uses to check whether your site feels smooth for real visitors: LCP – Largest Contentful Paint: How fast the main content appears. INP – Interaction […]
How to Grow Organic Visibility with Google’s AI Overviews Google’s AI Overviews (aka AI Mode) change how people see results and discover brands. They summarize complex queries and push curated links to explore—great if you’re one of those links, risky if you’re not. Google says AI Overviews aim to help users “get to the gist” […]
Customising your Shopify theme (without nuking conversion) Your theme is not just “the look.” It’s how the store earns trust. Shopify’s theme editor lets you preview your storefront, change settings, and add / remove / rearrange sections — all from Online Store → Themes → Customize. You can edit templates for different pages (home, product, […]
Discounts and promotions that drive behaviour (not just margin loss) Discounts are a lever, not a lifestyle. Shopify gives you two main promo styles: discount codes and automatic discounts. Both are built in. You can create dollar-off, percentage-off, free shipping, or buy X get Y promotions. Discount codes are manual: the customer enters a […]
No brand is immune to abandonment. People get distracted, compare options, or just aren’t sure yet. Shopify tracks abandoned checkouts and lets you follow up automatically to win them back. You can review abandoned checkouts under Orders → Abandoned checkouts, where you’ll also see whether the recovery email was sent and if the order was […]
Checkout & order processing: reducing friction after “Add to Cart” Most stores obsess over homepage design and ignore checkout — which is wild, because this is where the money happens. Shopify lets you control key behaviours like fulfilment flow and order archiving from your checkout settings. You can choose to fulfil orders automatically or manually, […]
Getting paid: Shopify Payments and other gateways Cash flow wins. Drama with payment gateways loses. Shopify gives you two main options: Shopify Payments (Shopify’s native processor) and external payment providers. Shopify Payments is the default in supported regions and lets you accept major cards immediately without setting up a separate merchant account. To activate Shopify […]
Shopify shipping strategy: rates, zones, and profiles that don’t destroy margin Shipping is not “set free shipping and pray.” Shipping is positioning. In Shopify, you control how shipping is priced and where it applies using three core pieces: shipping zones, shipping rates, and shipping profiles. Shipping zones are groups of countries or regions. You create […]
Sales Order Import: make bulk orders painless Bulk order imports save hours — if your file and field mapping are right. Choose your method Maropost supports simple (predefined) and complex (custom) formats via CSV/XML. Use simple for basic loads; use complex for integrations requiring custom mappings. Always validate with a small test file first. […]
Fix shipping errors fast (without guesswork) When shipping breaks, conversion and support tickets spike. Here’s how we diagnose and fix quickly. Start with the matrix Most issues trace back to misaligned rules: product shipping categories, weight/dimensions, postcode coverage, or missing backup rates. Reproduce the error with a known basket, postcode, and method to isolate the […]
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