For web designers, optimising the user experience (UX) is the most important thing for both your target users and your business.
However, your designs alone won’t be enough to boost your website’s visibility, sustainably increase organic traffic, or even improve its UX.
For that, you’ll need to pair your innovative designs with search engine optimisation (SEO). In today’s guide, we’ll show you why you’ll want to prioritise SEO going forward.
Search Engine Optimisation (SEO) is the process of improving and optimising your website’s quality, content, and structure to help your pages rank higher in search engines like Google, Bing, and Yahoo Search.
Let’s say you were writing a blog that explored the relationship between voice assistants and modern online shopping. To help people find that content on Google, you’ll need to include relevant keywords that match up with your users’ search terms.
In this case, your primary keyword may be ‘voice commerce’. To optimise your content for search engines, you’d use this keyword in your blog’s title, headers, body copy, and meta description.
The result: Google matches users’ search queries up with your new keyword. This boosts you higher in the search engine results page (SERP), making it more likely users can find your content. As such, you have a better chance at driving organic traffic.
Refining Your Designs: Why Your Website Needs SEO
Just by knowing what SEO is, you can start to see how it will elevate your website designs. Now, let’s really delve into the extensive benefits of search engine optimisation.
Targeted Traffic
SEO isn’t just key to increasing the quantity of your web traffic, but also its quality. Specifically, through the use of relevant keywords and phrases, SEO allows you to optimise your website’s content.
Your target users are likely to search for these keywords, so by using them, you can accommodate your target audience’s specific needs within your website’s content. Ultimately, you’re aligning your website’s content with your ideal users’ search intent, which has invaluable benefits for your conversion rates.
After all, it’s much easier to encourage users to take desired actions when they have a genuine interest in your content.
Increased Visibility
As you know, the idea behind SEO is to help your website become more discoverable on Search Engine Results Pages (SERPs). We can’t overstate the importance of this advantage.
Only 0.44% of Google searchers visit second-page results, meaning that you need to prioritise SEO if you want your users to even know of your website. When you keep SEO at the forefront of your mind, your target users are much more likely to find your website organically.
Trust us: organic traffic is your best friend. It signifies the quality and relevancy of your website and is also more cost-effective than paid traffic.
Enhanced User Experience
Although they are essential, SEO isn’t just about using the right keywords in the right places. In actuality, your website’s structure, mobile-friendliness, and page load speed are also important for SEO, especially because Google’s algorithm favours such aspects when designed effectively.
Best of all, your users benefit just as much as you do from logical structures, mobile responsiveness, and quick page load speeds. By optimising these aspects of your website, you will improve its UX and increase user engagement metrics.
Building Credibility and Trust
Besides convenience, there is another reason why high search engine rankings benefit the user. They double as trust signals, communicating to the user that your site is credible and trustworthy.
Needless to say, the authoritativeness that SEO can give your website allows for a more relaxed user experience. This is how you establish a positive brand reputation and expand your website’s reach with complete consumer confidence.
Long-Term Results
A long-term SEO strategy will see your website consistently rank highly on search engines. This differs quite drastically from paid advertising, in which your traffic will stop once you stop funding your ad campaigns.
As you can imagine, continuously funding your advertising campaigns can eat up a lot of your budget, and the worst part is that your investment could be in vain. After all, nearly 80% of Google users who spot ads in their search results refuse to click on them.
Although the organic traffic you attract from a long-term SEO strategy may take longer, it is definitely more cost-effective and conversion-friendly.
Maximising ROI
Compared to other ecommerce marketing strategies, SEO is undoubtedly more cost-effective, leading to a positive impact on return on investment (ROI).
Just think: through highly targeted traffic and the likely increase of your conversion rates, your SEO strategy’s profitability speaks for itself.
What’s more, SEO contributes substantially to the user experience, making it much easier to inspire brand loyalty. This in itself will provide you with a high ROI.
Staying Competitive
You know the nature of the digital landscape. It’s a jungle out there, full of direct and indirect competitors vying for your users’ attention and custom.
There’s no sugarcoating it: it’s incredibly difficult to gain an edge over your competition. But, with the visibility, credibility, and enhanced UX you’ll get from a solid SEO strategy, standing
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Improving Your Website with SEO: Final Thoughts
SEO is key, and not just for unlocking your website’s full potential. It’s your avenue toward happier, loyal users and consistently met success metrics that’ll see your business or brand grow.
Of course, mastering SEO isn’t an overnight process, and you’ll need some guidance to devise a strategy that works for you. That’s where Donohue Consultancy’s SEO services enter the fray.
As Australia’s leading ecommerce SEO and web design agency, we’re able to provide you with the invaluable knowledge of industry experts. Through the knowledge we can give you, you’ll be in the driver’s seat of your business, understanding and effectively re-shaping your approach to digital marketing.
Contact us today for a free consultation, and let’s discuss and devise a tailored SEO strategy that will lead you to newfound success.
