Just pay for server hosting
Everything can be modified to work the way you need
A generally accepted platform with large community support
3rd Party Tools
A marketplace with a lot of 3rd party integrations and plugins
Great for starting out on ecommerce at a relatively low cost
Prone to Attack
The platform is attractive to hackers and constant bot attacks
Platform constantly requires maintenance (server hosting, site updates, site breakages)
Ecommerce is not native to the platform. Because of this and the number of 3rd party plugins, this creates site bloating which can affect general administrative usage and SEO issues.
More complicated or rapidly growing businesses may need to migrate to other platforms or invest in expensive 3rd party software’s to maintain scalability.