Quick Stats
Features
Free software
Just pay for server hosting
Extremely flexible
Everything can be modified to work the way you need
Large Community
A generally accepted platform with large community support
3rd Party Tools
A marketplace with a lot of 3rd party integrations and plugins
Out of the box
Woocommerce comes with a lot of ecommerce functionality out of the box
Low Cost
Great for starting out on ecommerce at a relatively low cost
Limitations
Prone to Attack
The platform is attractive to hackers and constant bot attacks
Maintenance
Platform constantly requires maintenance (server hosting, site updates, site breakages)
Platform
Ecommerce is not native to the platform. Because of this and the number of 3rd party plugins, this creates site bloating which can affect general administrative usage and SEO issues.
Scalability
More complicated or rapidly growing businesses may need to migrate to other platforms or invest in expensive 3rd party software’s to maintain scalability.